| |
Content Management |
|
Description:
|
- At the core of PHLUENT is a rich and powerful content management infrastructure for managing vast quantities of content and commerce assets.
|
|
Benefit:
|
- Lower costs and higher customer retention achieved by delivering timely and meaningful information to visitors and customers.
|
| |
Workflow Management |
|
Description:
|
- PHLUENT offers a flexible, yet powerful environment for establishing and managing common business practices and processes on the web like content creation, review and approval as well as order processing and fulfillment.
|
|
Benefit:
|
- Improved efficiencies by automating and controlling common business processes and eliminating duplication of efforts through tight integration with existing business systems and processes.
|
| |
Communications Management |
|
Description:
|
- PHLUENT enables powerful multi point communications with customers via a dedicated MESSAGE MANAGEMENT module. Fully integrated with data modeling functions, PHLUENTS MESSAGE MANAGEMENT reaches customers on the Web, On their phone and in their email.
|
|
Benefit:
|
- Highly targeted messaging brings effective marketing and customer relationship management [CRM] to a new level. Higher customer retention achieved by delivering timely and meaningful information to visitors and customers
|
| |
Community Management |
|
Description:
|
- PHLUENT’s Community Management tools are designed to enable highly customizable personal community areas for visitors and customers. Functions including Calendars, Classifieds and Phonebooks as well as homepage builders and personal profiles are included.
|
|
Benefit:
|
- Increased time online and customer retention. Broader customer and visitor interactions. Highly detailed demographic and sociographic data gathering
|
|
Roles-Based Security |
|
Description:
|
- PHLUENT empowers individuals to easily manage the site and provide customized content based on role (e.g. employees, customers, visitors, partners).
|
|
Benefit:
|
- Enable broader participation of non-technical users in the overall management of the site eliminating 90% of the need for daily IT involvement. Manage communities of users, defining areas of responsibility, and offering roles-based functionality to carry out specific tasks --like creating, editing and scheduling content on the site.
|
| |
Personalization |
|
Description:
|
- User profiling and behavioral analysis features makes it simple to tailor each site visit by recognizing the user and providing relevant, personalized information to customers, partners and site visitors.
|
|
Benefit:
|
- PHLUENT allows sites to offer a unique user experience so each user can receive individualized content that is timely, relevant and meaningful. Enhanced customer loyalty via improved customer relationship management.
|
| |
Query Builder |
|
Description:
|
- PHLUENTS SMART DATA services provide analytical tools and customizable reporting of data such as number of hits, most popular pages, and user path tracking. PHLUENT also offers a sophisticated framework for advanced data mining and analytics.
|
|
Benefit:
|
- Advanced understanding of what drives your Internet business leading to quicker and better decision making. With PHLUENT you can know more about your business, and obtain deeper customer insight.
|
