INFLUENCERS
PACKAGING
SOCIAL
PRODUCTION
ONLINE
EXPERIENTIAL
INFLUENCERS
We build Influencer outreach programs and campaigns designed around using Influencers as brand advocates.
Understanding the marketplace and being able to formulate plans based on delivering a high ROI are central to our skills in this area. We also lend our production capabilities to augment dedicated content campaigns.
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1,000,000 Views and Counting
We teamed Honda Financial Services with youtube prankster Stuart Edge and the Honda Fit to create buzz for the brand and their dedicated financial services. 1.1 Million views and counting on the "Drive By Compliments" film!
400% Traffic Increase
Extended campaigns with a broad range of influencers increased site traffic for steripod by over 400% and helped establish the brand with 18-24 year olds.
PACKAGING
We do packaging that sells products - from ideation through design and manufacturing to the self.
Packaging design and development is not just about a good looking label; it has to deliver not only on sales but fit within manufacturing and assembly requirements as well. We work with vendors internationally.
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from zero to over 30,000 doors nationally and globally in 5 languages in under 3 years, steripod has established not just a brand but a retail presence based on how it differentiates itself on the shelf. #getyourpodon
SOCIAL
We plan and implement social media strategies to deliver on-brand while meeting multiple objectives for engagement, community building and other necessary KPI's
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900% Increase in Reach
A spot campaign for Hino Trucks designed to raise awareness around a key trade show appearance lifted audience reach by 900% on facebook instagram and twitter.
1,822% Increase in Engagement
Steripod wanted to engage mom's on mothers day in way that was all about recognizing their most important purchasing group with a 'good will' gesture. The result? engagement jumped 1,822% for the period.
PRODUCTION
We deliver photography, film and video and CGI across a wide range of applications for our clients.
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We took Honda to the Desert and to the Streets to produce images for two separate lifestyle series. (Casting, Photography and Post Production)
Photography for Honda Financial Services
CGI video for steripod digital and in-store campaigns enabled us to tell the pod protection story in a way that left customers with no choice but to get protected!
CGI for Steripod Digital and In-Store
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Key asset development for Hino Trucks with the complete model line-up.
Photography for Hino Trucks
A series of animated spots for digital and trade shows helped introduce Hino's new INSIGHT product in North America
Animation for Hino Trucks
DIGITAL
From a digital standpoint we cover everything from strategy, design, copy and cloud services integration though custom software development.
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View Next Experiential
EVENTS &
EXPERIENTIAL
From National Dealer Conferences to International Award Shows and Global Product Launches.
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Global Launch: Hino Trucks Hybrid
To launch the first Hybrid medium duty truck in North America for Hino we developed a 120' HD video wall that ran teaser content for 3 days and then collapsed to real the new models in front of a live waterfall and a crowd of attendees from 5 countries.
Trade Show Design and Implementation
To celebrate a new product launch for Hino Trucks we redeveloped their trade show environment and added 40' of video wall. Show-Stopper!.
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capabilities
We're well versed in what it takes to deliver an integrated strategy. Our experience across these fields ranges from product launches to commerce platforms with $100,000,000 in transactions.
STRATEGY
Product Development
Brand Positioning
Marketing
CREATIVE
For Print, Digital, Packaging, Broadcast and Outdoor:
Creative and Art Direction
Copy
Design
MARKETING
Strategy & Production for:
Digital
Experiential
Social
Traditional
Analysis & Reporting
PRODUCTION
Photography
Film, Video & CGI
Post Production Film & Photography
DEVELOPMENT
Software and Online
Digital Marketing
Automated Marketing
about us
We work with just a few clients to vertically integrate their brand... from bleeding edge emerging technologies and platforms to traditional media and asset development, our passion is brand integration and development... yeah, we speak brand.
Lloyd Solly
Creative Director
With over a $billion dollars worth of products in the marketplace bearing his creative input, Lloyd brings not just experience but an insatiable passion for marketing and brand management to every project.
Todd Solly
Head of Operations
Formerly in Food Sciences and Hospitality Management, Todd brings not just organizational skills but 35 years of martial arts training to our operational wellbeing. If you're wondering why the black belt reference is important, think absolute precision under pressure... just try and fluster him!
David Hesson
Head of Production
Broadcast and Film
David has shot and produced from the seat of almost every vehicle known to human kind - and in situations ranging from deserts to drones. His work for brands like Acura, Lexus and Toyota draws on 30 years experience and
a 24/7 passion for film and production.
Oh, and he runs a mean bar-b-q when on location....
Matt Leach
Head of Production
Events & Experiential
Matt began his career on the road with acts like Lou Reed, David Bowie and Michael Jackson. Since then he has produced and managed events from the Grammy’s and Rose Bowl, to special events for the White House and Harley Davidson. He has applied his touring skills for SAP & HP, as well as 20 years of automotive consumer launches. From Antonov’s to amphitheaters he is known for getting things done on time and on budget. He delivers - every single time... and we don't ask how.
Phillip Ross
Head of Engineering
Digital & Software
Phillip studied computer science, information science, and mathematics at the University of Pittsburgh, and has over 20 years of software and systems
engineering experience. He founded the
Pittsburgh Linux Users Group and under his guidance we have deployed projects from the very small to commerce platforms that manage over 100 million dollars worth of transactions. He spends his every waking hour solving problems we haven't even thought of yet...
contact us
Phluent, Inc., 1311 Alcatraz Avenue, Berkeley, CA 94702
Phone: 510 409 4091 Fax: 310 496-3107 Email: info@phluent.com
Copyright © 2020 Phluent Inc.. All Rights Reserved
